Hopefully, I’m not contradicting myself right now by writing this post, but I think it is worth stating:
If you can’t think of something great to say, don’t say anything at all.
Joel Spolsky just pointed out a perfect example of how being redundant and wordy can make your product look lame.
In today’s world of information overload, getting noticed and remembered is about being remarkable and saying more with less.
This is true for many things, including: blogs, websites, emails, and even software installers.